Boosting customer's carts with accessories

Introduction

In PrestaShop, associated products (or linked products) play a crucial role in optimizing sales and user experience. Here's why they're important

1. Improved User Experience

  • Easy comparison: Customers can compare multiple products based on objective criteria (size, weight, material, etc.).

  • Easier buying decisions: Shoppers quickly understand if a product meets their needs.

2. Better SEO (Search Engine Optimization)

  • Enriched content: More data on the page = richer content for Google.

  • Keyword targeting: Some features can be optimized for specific search queries (e.g., "black leather shoes size 42").

3. Filtering and Navigation

  • Faceted navigation: Allows customers to filter products by characteristics (e.g., color, material, power).

  • Smooth shopping experience: Reduces the time to find the right product.

4. Better Catalog Management

  • Centralized information: Features help structure product data.

  • Standardization: Ensures consistent presentation, especially in large catalogs.

As you would have understood, accessories are important, and with Store Commander, managing them has never been easier.

Associating accessories to products

We are now going to see how to add accessories to products with Store Commander, using of course its mass update tools.

To make it even easier, we’ve posted this video that explains how to.

To complete the video, you can also associate, or dissociate, in bulk a selection of accessories to a selection of products, by simply selecting the corresponding lines and hitting the corresponding icons on the toolbar.

Using the import tool to associate accessories to products

You can also add accessories to your products using a csv file and the Sc import tool.

The most important configuration point: the identifier

The point the most important when importing is the identifier, which is used to find the product to update.

In this example, we’ll use the the product reference.

Note that you can associate multiple references (accessories) to the same product, simply by entering all the references separated by a comma (if comma is the value separator used in your import configuration). The example below shows this possibility.

This identifier is a key point, as it must be unique if the import process is to modify the correct product.

The second part of the configuration: choosing the actions

In this example, we’re aiming at updating stock on products.
Therefore the actions to choose are ‘skip’ + ‘modify’

Information to modify: the mapping

The section called ‘mapping’ allows you to first choose the identifier selected for your import, as well as the information you want this import to modify.

All fields mapped and ticked will be taken into account during the import.

Here, we want to add accessories to products

Importing the data

The very last step is to adapt the number of lines to import in the ‘Process’ panel.

500 is set by default:
- if your file contains less than 500 lines, you can keep 500.
- if your file contains more than 500 lines, modify the value
Do note that it’s not necessary to enter the exact number of line, as long as it’s above, it’s fine.

And finally, start your import by clicking on the corresponding icon: